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Johnson Health Tech Launches New Subsidiary in South Africa

COTTAGE GROVE Wis. (August 1, 2021) — Johnson Health Tech (JHT) today announced their acquisition of Matrix Fitness South Africa, a distributor for JHT prior to the acquisition, becoming the first fitness equipment company to have a wholly-owned subsidiary in Africa.

John Frayne, former Director of Matrix Fitness South Africa for the last 12 years, was named Managing Director of the new JHT-SA office. With 25 years of experience in the financial sector prior to running the Matrix Fitness office, Frayne had the business acumen to achieve high sales growth and brand awareness for JHT across the largest fitness market in Africa.

“Matrix Fitness South Africa, under the leadership of John Frayne, had been a trusted partner and successful dealer of our Matrix, Vision and Horizon brand for years,” said Jason Lo, CEO of Johnson Health Tech Co., Ltd. “Johnson Health Tech is committed to the development of health and fitness across Africa and is excited to have John lead our expansion as one of our wholly-owned subsidiaries. We can rely on him and his team to deliver the high levels of service expected from JHT.”
“With its continued investment in product development, manufacturing expertise, and unwavering commitment to its customers, Johnson Health Tech is really helping to shape the future of the fitness industry,” Frayne stated. “I’m honored and excited to officially join the JHT team and offer their great products to customers across South Africa.”

ADD ONE: Johnson Health Tech Launches New Subsidiary in South Africa
Kyle Millroy also joins the JHT-SA team as Vice President of Sales for Southern Africa. Born and raised in South Africa, Millroy’s career path led him to the Benelux where he honed his international marketing, sales and business development skills before beginning his fitness career at Life Fitness 10 years ago.
“I have a true passion for fitness and a deep respect for JHT and what they’ve accomplished globally,” stated Millroy. “It’s exciting to be a part of the JHT family, and I look forward to working with John to develop new accounts and opportunities back in my homeland.”

About Johnson Health Tech
Johnson Health Tech, Inc. (JHT), Taiwan, is among the world’s largest and fastest-growing fitness equipment manufacturers and is home to some of the most respected brands in the fitness industry, including: Matrix, Vision, and Horizon. The company manufactures a wide assortment of fitness equipment for both commercial and residential use, including treadmills, elliptical trainers, exercise bikes and strength training equipment. JHT’s global management headquarters is based in Taichung, Taiwan, with global product development, marketing and engineering based in Cottage Grove, Wis.